Founded in 1860 by edouard heuer the tag heuer brand has been one of the worlds leaders in swiss luxury watch manufacturingand in the world of timekeeping for more than 150 years. Time is on your side with beautifully crafted watches from tag heuer. How Much Is Your Tag Heuer Watch Worth Crown Caliber The casing and bracelet are both made from stainless steel for superior robustness and it has a fixed black carbide coated bezel made from titanium that shows markings of a tachometer.